The technical secret: building a dynamic framework

November 2018

One of our secret weapons, which allows the team at elespacio to create flexible, always-on data-driven ad campaigns, is our very own dynamic template.

We built the template from scratch as a response to a particular challenge – our Nespresso global campaign, which had to be always on and live for an entire year.

The only way to keep the creative fresh for that length of time was to build a solid but super-flexible framework, which takes pre-processed information such as audiences, URLS weather, time, location and other complex data, and uses it to display relevant creatives.

Learn out about feeds, templates and animations, and how they all work together, on our video.