Design and data: a match made in heaven

A data-driven campaign offers almost endless creative possibilities. At elespacio, for example, we use data to create retargeting campaigns that don’t actually look like retargeting campaigns. Out with the old generic product shots on white backgrounds and in with distinctive, customised creative.

Our ‘weather’ campaign for one of our fashion clients is a great example of how traditional retargeting can be combined with data signals to create much more interesting, relevant (and fun) messages and much richer results. And in today’s world of ‘content overdose’, being relevant to your customer is becoming more important.

Watch the video to hear our creative director explain how a data-driven approach saves time and pushes our creative boundaries, and how the technology can inspire design.