How to add interactivity to your email campaign?

November 2019

Hover effect for email images

What is it? The hover effect is a great way to make your email campaigns more interactive. When the user opens an email on their desktop and rolls over an image, they’ll see an animation.

How does it work? It’s a very simple effect to create. All you need is some CSS, the mouse-over action and, of course, some HTML code.

It works beautifully with 3D images, creating a nice rotating effect but it can also be used for 2D effects. As you need a mouse to roll over the image, the effect only works on desktops. For mobiles and other touch devices, a static image is shown instead.