How to enhance your brand’s presence with AR and VR marketing

For the last couple of years we have seen how Virtual and Augmented Reality technologies have gained an important presence. What seemed to be something taken from Sci-fi movies is already part of our everyday lives and will be even more in the future. The question is, how is AR and VR making their way into marketing?

It’s here to stay.

Companies such as Facebook, Google, Microsoft and Samsung are betting on AR and VR big time. Worldwide Spending on Augmented and Virtual Reality in 2019 was expected to surpass $20 billion u.s. dollars. Key advances are being achieved to make these technologies more accessible and easy to use for everyone. This year, Oculus (a company owned by Facebook) launched its Oculus Quest, a VR headset which doesn’t need to be connected to a pc and it's wireless. The goal of this kind of efforts is to minify the presence of interfaces and to increase user’s sensation of immersion.

We recommend this book if you are interested in knowing a bit more on the impacts that VR and AR will have in our societies.

AR and VR Marketing

We are sharing with you a sneak peak of the marketing experiments we are doing on AR. This time we did some tests using Spark AR, which is an open tool developed by Facebook. Using face-trackers, plain-trackers and hand-trackers we are able to integrate creative assets (2d and 3d objects) within the video of a user, blending digital elements into their physical environment in real time.

We can also trigger custom functionalities and animations when the program detects specific gestures or changes on that which is being tracked. This allows to expand the experience, making it even more interactive.

AR experiences developed in Spark AR can then be shared as filters/effects via Instagram and Facebook.

We are just beginning to explore the creative possibilities of these tools. What do you think? What’s next?