Let’s have a look at the behind the scene audience strategy. Our journey began by targeting those who had a reasonable predisposition to react to our campaign with Creative #1. This included foodies, people who showed interest in our content on YouTube and people seeking inspiration for Christmas cooking. Creative #2 was used to retarget them again with a sequential message. Then we retargeted website visitors, and slightly different Youtube Users and inspiration seekers with Creative #3. Finally, we retargeted with Creative #4 those who had read specific recipes on the brand’s main website.
Youtube usersViewed “map” video
Search & ContextualInspiration for Xmas cooking
Youtube usersViewed “recipes” video
Website visitorsCampaign Landing page
Search & ContextualInspiration for cooking with dough
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