A great challenge,
Nespresso’s strong online presence spreads over 60 countries. It runs an average of 10 online display advertising campaigns, which sums up to nearly two thousand ads each year.
Acting as Nespresso’s global agency for online advertising, our mission is to create top notch display ads that will help Nespresso build their brand online and drive sales of coffee capsules, machines and services.
“The client was looking for something out of the box to showcase the new Grand Cru flavour.
We mixed video with a series of dust explosions made in HTML to create this spectacular Takeover format.”
PARTNER & CREATIVE DIRECTOR AT ELESPACIO
Managing global campaigns
In order to manage the workflow with Nespresso’s HQ, local markets, media agencies and ad serving platforms, Elespacio developed the “Banner Factory”. This online tool allows our team to efficiently communicate with everyone involved. Through the Banner Factory we can gather media requests and deliver prime quality banners under extremely tight deadlines.
Mastering 3rd-party platforms & tools
Following the production phase, our team manages the integration with all major ad serving platforms including DoubleClick by Google, Sizmek and Adform.
Elespacio is DoubleClick certified and we work very closely with their technical team to drive innovation on tools such as DoubleClick Suite and Google Web Designer.