The dynamic video ads that we created for the multinational fashion e-tailer Zalando show the magic that can happen when data feeds creativity.
As a pioneer in marketing personalisation, Zalando is investing heavily in automation. This is with good reason: dynamic ads are more engaging and provide the best experience for customers, enhancing their loyalty and building interest in your brand. According to Think with Google, customers are 40% more willing to spend more when their experiences are highly personalised.
As part of its marketing strategy, Zalando is extending this into the realm of video ads. It’s putting investment into understanding how its audience engages with its YouTube video campaigns, and using its learnings to improve performance – whether that means new customers or more conversions. Our job was to create the video templates that were up to the task.