Elespacio becomes Nespresso’s creative partner in Spain
September 2024After years of successful collaboration with Nespresso, both globally and locally, Elespacio is proud to elevate the partnership to new heights. For the next three years, Elespacio will serve as Nespresso’s agency of record for content strategy and creation in the Spanish market —an exciting step for both the brand and the agency.
"After years of collaboration, we’re thrilled to take our partnership with Nespresso to the next level."
This partnership will focus on all aspects of Nespresso’s brand communications and transactional touchpoints, both online and offline. Elespacio will provide comprehensive support for ecommerce, retail boutiques, and B2B channels. As Nespresso’s creative partner, Elespacio will craft a visual language and tone of voice customized for digital channels such as social media, email, digital storefronts, as well as print and retail spaces.
"Our focus will be on Nespresso’s brand communications across online and offline channels, including e-commerce, retail, and B2B."
To stay ahead in the Spanish market, Nespresso must continually innovate and find fresh ways to reinforce its premium positioning. Elespacio’s key strategic goal is to help Nespresso enhance its perceived value while addressing emerging consumer trends that favor more personalized and unique coffee experiences.
"By focusing on innovation, we’ll help Nespresso maintain its leadership in the premium coffee market."
In addition to shaping Nespresso’s creative strategy and content, Elespacio will continue to produce video, display, and static content for digital advertising channels, alongside email marketing campaigns. This integrated approach will allow Elespacio to streamline processes and adapt content seamlessly across various platforms, ensuring relevant end-to-end communication with consumers, no matter where they are.
