Data-driven advertising: What is it, and why should brands care?

November 2018

Data-driven advertising has been a game-changer for marketers, revolutionising the way brands attract and engage with their customers. By gathering data such as geolocation, demographics, time of day – even what the weather’s like – we can create hyper-personalised, acutely tailored ad messages.

That’s how we developed our always-on global retargeting campaign for Nespresso. Not only were we able to target specific audiences but we were able to keep on optimising and improving the campaign. Watch the video to find out more.

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