 
				Hungry for
performance
					Glovo, Spain's top food delivery app, needed two bite-sized video ads to attract first-time customers across four markets.
Challenge
Emotion,
delivered
				How do we show that Glovo is there for customers in their key consumption moments – relaxed date night and casual dinner with friends – while showcasing their top partners, McDonald's and KFC?
 
						solution
Lights, camera,
 chicken bucket
				We created two relatable stories - a hungry couple unwilling to leave their cozy sofa on date night, and a group of friends hanging out, craving a quick meal. 
With limited time for storytelling, we developed an approachable real-life scenario where the product was the star. We focused on creating instant emotional connection working with the actors' authenticity – familiar faces that viewers would immediately recognize as "my friend, my sister, my partner – that's me."
We styled the set for maximum hominess: Every visual element from sweaters to wall colors was carefully chosen to create warm, cozy, and down-to-earth environments that reflected everyday life and came across as tasteful without feeling standoffish or upper shelf. We strategically placed Glovo's signature yellow as accent highlights throughout each scene and incorporated subtle yellow lighting to enhance brand recognition
Making the most of the few seconds each clip had to convey its story, our director Santiago Gómez Portillo developed clever visual tricks like filming from inside a KFC bucket and using a joyous sofa jump to transition from empty hands to feast in seconds.
Speaking of feast: At times it felt as if burgers and fried chicken were practically part of the crew – we had heaps of them on set. Our expert food stylist Marta Mauri and her assistant made magic with the McDonald's and KFC products, styling them to mouth-watering perfection, ready to perform under pressure (and lighting), making the delivery promise irresistible.
Results
Happy meal aftermath
Two spots, integrating three brands present across four markets: The task wasn’t particularly easy, but everybody involved loved the results. The fun-loving but professional atmosphere on set, our collaborative creative process, and deliciously inspiring teamwork translated into visually compelling spots designed for strong conversion potential. Early feedback from Glovo's marketing team indicates the ads successfully capture the brand's essence while highlighting key partner products in authentic, relatable scenarios—precisely what was needed to attract first-time customers.
Ready to taste success with our delicious brandformance videos?
 
								 
						 
								 
									 
								