Hungry for
performance

We created two relatable stories - a hungry couple unwilling to leave their cozy sofa on date night, and a group of friends hanging out, craving a quick meal.
With limited time for storytelling, we developed an approachable real-life scenario where the product was the star. We focused on creating instant emotional connection working with the actors' authenticity – familiar faces that viewers would immediately recognize as "my friend, my sister, my partner – that's me."

We styled the set for maximum hominess: Every visual element from sweaters to wall colors was carefully chosen to create warm, cozy, and down-to-earth environments that reflected everyday life and came across as tasteful without feeling standoffish or upper shelf. We strategically placed Glovo's signature yellow as accent highlights throughout each scene and incorporated subtle yellow lighting to enhance brand recognition

Making the most of the few seconds each clip had to convey its story, our director Santiago Gómez Portillo developed clever visual tricks like filming from inside a KFC bucket and using a joyous sofa jump to transition from empty hands to feast in seconds.

Speaking of feast: At times it felt as if burgers and fried chicken were practically part of the crew – we had heaps of them on set. Our expert food stylist Marta Mauri and her assistant made magic with the McDonald's and KFC products, styling them to mouth-watering perfection, ready to perform under pressure (and lighting), making the delivery promise irresistible.