A taste for
premium
After 12 years of collaborating with Nespresso on global display advertising, Elespacio deepened this fruitful partnership by becoming the agency of record for content creation in Spain.
A localised tone of voice was needed – smart and witty as the brand itself –, along with conceptually refined imagery and an agile team to meticulously curate multi-layered communications across diverse touchpoints. Call accepted.
Strategy
What makes
premium,
premium?
With their eye on the younger audience, Nespresso knew that they had to reinforce their premium image to stand apart from a growing competition. But what does really make the difference, what’s the secret of ‘premium’?
A clear marker of quality is the perception of consistency. Yet, the accelerating pace of marketing — driven by simultaneous, multi-layered campaigns — makes it increasingly difficult for brands to maintain a cohesive image. To counter this, our first priority was to ensure each campaign had distinct messaging and memorable visuals, while weaving them into an overarching narrative—one that not only connected all communications over time but also strengthened the brand’s trusted premium perception.
Inside Elespacio we assembled a team of seasoned brand experts and fresh creative minds, blending experience with a fresh, uncompromised approach. Our agile team orchestrates a collaborative workflow with the Nespresso team based on a centralized hub for all resources, campaigns, and communications. With this high level of organisation and seamless communication, we can focus on maximizing the creative impact of each single campaign.
Project
The complete
treat
From ecommerce and retail boutiques to B2B channels, we shape Nespresso Spain's brand presence across every key brand connection. We produce video, display, and static content for digital advertising, alongside email marketing campaigns and in-store activations. By creating across multiple touchpoints, we connect the dots between them — keeping content agile, ensuring consistency across platforms, and driving meaningful engagement everywhere consumers interact with the brand.
Elevating the brand’s perceived value, we transform preexisting assets into storytelling gold, integrating innovative technologies to craft high-end imagery for original local campaigns. At the same time, we transcreate global campaigns, shaping core ideas into locally relevant content that resonates with diverse audiences.
Beyond digital, we extend brand storytelling into physical spaces, shaping store campaigns and packaging design. At the same time, we manage Nespresso’s modular email system, transforming a single core concept into a range of specific, targeted messages. By bridging digital and in-store experiences, we create a cohesive and compelling premium brand perception.
Content coordinator, Nespresso Spain
Estefanía Navarro Negrié
‘‘Working with Elespacio feels easy, in the best way. They quickly understood what we needed, how we work, and how much we care about the details. Since then, they’ve helped us take our content further and bring more craft into everything we do. It truly feels like we’re in this together and that shows in the results.’’
Results
Brewing
Results
In just six months, our partnership with Nespresso Spain has turned into a creative espresso shot—intense, bold, and incredibly productive. Together, we launched 27 end-to-end campaigns, crafting a staggering 2,587 assets across web, Performance Media, Brand Media, and print. That’s 1332 visuals tailored for the web, 913 for Performance Media, 261 for Brand Media, and 81 print pieces bringing Nespresso’s world to life in retail and postcards. But beyond the numbers, what truly matters is the feeling: Nespresso Spain has found its unique premium voice with us, and the collaboration couldn’t feel more fruitful. A partnership this smooth? Let’s just say, we like our coffee the same way.
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