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Brandformance insights

Our industry insights follow shifts in design, marketing, culture, and social media to decode what they mean for brands.

What actually makes a client-agency partnership work
Open red lacquered ring box with pink satin lining, holding a gold solitaire diamond ring, on a pale blue background.Open red lacquered ring box with pink satin lining, holding a gold solitaire diamond ring, on a pale blue background.

What actually makes a client-agency partnership work

Brandformance
Oct 2026
Elespacio launches a new agency operating model
A flexed, muscular arm extending horizontally out of a glossy red cuff on a light purple background, showing red nail polish on the hand.A flexed, muscular arm extending horizontally out of a glossy red cuff on a light purple background, showing red nail polish on the hand.

Elespacio launches a new agency operating model

Brandformance
Sep 2026
The brand versus performance debate is costing growth
A horse's head on a human body walking mid-stride, wearing a denim jumpsuit and light pink boots.A horse's head on a human body walking mid-stride, wearing a denim jumpsuit and light pink boots.

The brand versus performance debate is costing growth

Brandformance
Sep 2026
Why brand-agency relationships fail, and how to fix them
Five slices of bread lined up in a row spelling the word "REEAL," progressing from light white bread with toasted letters to dark, fully toasted bread with charred letters.Five slices of bread lined up in a row spelling the word "REEAL," progressing from light white bread with toasted letters to dark, fully toasted bread with charred letters.

Why brand-agency relationships fail, and how to fix them

Brandformance
Sep 2026
The future of marketing is custom AI infrastructure, not AI shortcuts
A green lizard wearing a metallic blue plastic suit featuring an "ELESPACIO" logo sticker, posed against a solid light blue background.A green lizard wearing a metallic blue plastic suit featuring an "ELESPACIO" logo sticker, posed against a solid light blue background.

The future of marketing is custom AI infrastructure, not AI shortcuts

Brandformance
Sep 2026
Email frequency and list health: what high-performing programmes do differently
Line art illustration of a man sitting on a bench surrounded by a flock of pigeons.Line art illustration of a man sitting on a bench surrounded by a flock of pigeons.

Email frequency and list health: what high-performing programmes do differently

Marketing
Jun 2026
How we use AI in branding without losing our creative soul
Lineart illustration depicting a set of charcers fo elspacoo's markting articles, a pickle, a jar of eyeballs, a horse with a tie, a chef and more.Lineart illustration depicting a set of charcers fo elspacoo's markting articles, a pickle, a jar of eyeballs, a horse with a tie, a chef and more.

How we use AI in branding without losing our creative soul

Strategy
May 2026
Strategic AI prompts for digital marketing success
Line art illustration of a chef reading a paper while meticulously plating food with tweezers.Line art illustration of a chef reading a paper while meticulously plating food with tweezers.

Strategic AI prompts for digital marketing success

Marketing
May 2026
Visual judgment in design: what AI and algorithms can't teach you
Classic still life painting of a white swan, lobster, oysters, and flowers.Classic still life painting of a white swan, lobster, oysters, and flowers.

Visual judgment in design: what AI and algorithms can't teach you

Design
Apr 2026
Spring clean your list: re-engage dormant subscribers
Illustration of a person dusting an email inbox on a large screen with a feather duster.Illustration of a person dusting an email inbox on a large screen with a feather duster.

Spring clean your list: re-engage dormant subscribers

Marketing
Mar 2026
Native content vs traditional advertising: what works on social media
Vibrant illustration of a blue peacock standing out among a flock of chickens.Vibrant illustration of a blue peacock standing out among a flock of chickens.

Native content vs traditional advertising: what works on social media

Social Media
Mar 2026
AI-Generated Mood Emails: Beyond Traditional Personalisation
Illustration of a factory conveyor belt filling envelopes with different objects like a storm cloud, protest signs, and a pickle.Illustration of a factory conveyor belt filling envelopes with different objects like a storm cloud, protest signs, and a pickle.

AI-Generated Mood Emails: Beyond Traditional Personalisation

Marketing
Feb 2026
Design Trends 2026: Less polish, more feeling
A person wearing a red vest and light jeans sitting at a desk, holding up a newspaper with the headline "Design Trends 2026" that covers their face.A person wearing a red vest and light jeans sitting at a desk, holding up a newspaper with the headline "Design Trends 2026" that covers their face.

Design Trends 2026: Less polish, more feeling

Design
Jan 2026
How to make ChatGPT sound like you, or any other celebrity (Updated for 2026)
Glamorous woman in a white gown posing next to a colorful macaw parrot.Glamorous woman in a white gown posing next to a colorful macaw parrot.

How to make ChatGPT sound like you, or any other celebrity (Updated for 2026)

Strategy
Jan 2026
From ROAS to POAS: brandformance for profit-driven growth
Line art illustration of a person measuring a growing garden plant with a ruler.Line art illustration of a person measuring a growing garden plant with a ruler.

From ROAS to POAS: brandformance for profit-driven growth

Marketing
Jan 2026
The power of emotion in advertising: what really moves your customers
A line drawing of anthropomorphic cardboard boxes serenading a person at a window with an acoustic guitar and musical notes floating in the air.A line drawing of anthropomorphic cardboard boxes serenading a person at a window with an acoustic guitar and musical notes floating in the air.

The power of emotion in advertising: what really moves your customers

Marketing
Jan 2026
Hyper-personalisation and AI-powered search: The hottest marketing trends in 2025
Retro cartoon coffee mug wearing sunglasses and giving a thumbs up on a pink patterned background with "2025" doodles.Retro cartoon coffee mug wearing sunglasses and giving a thumbs up on a pink patterned background with "2025" doodles.

Hyper-personalisation and AI-powered search: The hottest marketing trends in 2025

Marketing
Dec 2025
Safe branding: Pretty, polished, and painfully forgettable
A repeating diagonal pattern of glossy cream-colored, capsule-shaped pastries sitting on light biscuit bases over a beige background.A repeating diagonal pattern of glossy cream-colored, capsule-shaped pastries sitting on light biscuit bases over a beige background.

Safe branding: Pretty, polished, and painfully forgettable

Design
Nov 2025
Eyeballs on demand: how programmatic DOOH bridges scale and performance
Black and white line illustration of a billboard with a growing plant under a cluster of watching eyes.Black and white line illustration of a billboard with a growing plant under a cluster of watching eyes.

Eyeballs on demand: how programmatic DOOH bridges scale and performance

Marketing
Oct 2025
Upskill that kills: A creative’s survival guide to AI
A ripe peach covered in pink glitter, pierced diagonally through the center by an ornate gold and crystal dagger against a soft pink background.A ripe peach covered in pink glitter, pierced diagonally through the center by an ornate gold and crystal dagger against a soft pink background.

Upskill that kills: A creative’s survival guide to AI

Strategy
Oct 2025
AI search and the vanishing clicks: how to stay visible
Line art illustration of customers queuing at an AI search display board while traditional shopkeepers look on.Line art illustration of customers queuing at an AI search display board while traditional shopkeepers look on.

AI search and the vanishing clicks: how to stay visible

Marketing
Sep 2025
Creatives of different ages working together: The experiment nobody asked for (but everyone needs)
A dense pop culture collage featuring media and objects from different generations, including The Breakfast Club, MTV, a Walkman, Game Boy, iPod, Tamagotchi, Nokia phone, TikTok, and a Nintendo Switch.A dense pop culture collage featuring media and objects from different generations, including The Breakfast Club, MTV, a Walkman, Game Boy, iPod, Tamagotchi, Nokia phone, TikTok, and a Nintendo Switch.

Creatives of different ages working together: The experiment nobody asked for (but everyone needs)

Culture
Sep 2025
How generative AI is transforming online retail content and personalisation
A white plastic grocery bag floating against a blue sky with fluffy clouds, printed with a yellow smiley face and the text "THIS IS MADE FOR YOU ONLY!".A white plastic grocery bag floating against a blue sky with fluffy clouds, printed with a yellow smiley face and the text "THIS IS MADE FOR YOU ONLY!".

How generative AI is transforming online retail content and personalisation

E-commerce
Jul 2025
Who’s a good boy? The rise of pet influencers
Cartoon illustration of a dog in a suit holding a martini at a purple cocktail bar.Cartoon illustration of a dog in a suit holding a martini at a purple cocktail bar.

Who’s a good boy? The rise of pet influencers

Social Media
Apr 2025
Music festivals: design work that took centre stage
Vibrant illustration of people dancing at a music festival crowd.Vibrant illustration of people dancing at a music festival crowd.

Music festivals: design work that took centre stage

Design
Sep 2024
Elespacio becomes Nespresso’s creative partner in Spain
Blue graphic announcing that agency Elespacio is now Nespresso’s go-to creative agency in Spain.Blue graphic announcing that agency Elespacio is now Nespresso’s go-to creative agency in Spain.

Elespacio becomes Nespresso’s creative partner in Spain

Announcement
Sep 2024
The graphic language of resistance: designing for cultural impact
Stylized illustration of a hand extending from a megaphone drawing a white peace dove.Stylized illustration of a hand extending from a megaphone drawing a white peace dove.

The graphic language of resistance: designing for cultural impact

Design
Jul 2022